Online music streaming subscriptions grew 32% in 2019

Global online music streaming subscriptions grew 32% year-over-year reaching 358 mln subscriptions in 2019, according to Counterpoint Research. Spotify topped 2019 grabbing a 31% share of the total revenue and a 35% share of the total paid subscriptions. Apple Music followed with a 24% share of total revenues in the industry and a 19% share of the total paid subscriptions. Due to Apple’s high focus on its services segment which includes Apple Music, its subscription base grew 36% in 2019. Amazon Music subscriptions reached a 15% share in 2019 compared to 10% in 2018.

Public cloud revenue will reach $500 billion in 2023

Worldwide spending on public cloud services and infrastructure will more than double over the 2019-2023 forecast period, according to IDC. With a CAGR of 22.3%, public cloud spending is forecast to grow from $229 bln in 2019 to reach nearly $500 bln in 2023.

IaaS spending, comprised of servers and storage devices, will be the fastest growing category of cloud spending with a five-year CAGR of 32%. Platform as a service (PaaS) spending will grow nearly as fast (29.9% CAGR) led by purchases of data management software, application platforms, and integration and orchestration middleware.

US advertisers spent $479.1 mln on podcast advertising in 2018

US advertisers spent $479.1 mln advertising on podcasts in 2018, up 53% from about $313.9 mln in 2017, according to PricewaterhouseCoopers LLC. Podcast advertising is expected to rise to $678.7 mln in 2019. Marketers are projected to spend about $70.83 bln on US TV advertising in 2019 and about $129.34 bln on digital advertising, according to eMarketer.

Dynamically inserted ads comprised 48.8% of podcast ads sold in 2018, up from 41.7% in 2017.