Australian online ad market in January 2006

Following the pre-Christmas boom, the Nielsen//NetRatings AdRelevance report shows a small decline in online display advertising activity in January 2006, with the number of advertisers down by 16%, campaigns decreasing by almost 10% and estimated ad spend declined to 10.3 mln, 4.6% decrease as compared to December 2005. Despite the fact that 3 financial services categories: credit cards, home loans, savings and investments rank numbers one, three and four in the top spending categories, real estate developer Urban Pacific tops the online advertiser list for January 2006, closely followed by ANZ.

Australian online ad market in January 2006

Advertiser Impressions Budget
Urban Pacific 92,718,000 $651,000
ANZ 75,149,000 $528,000
Dell 74,414,000 $523,000
Commonwealth Bank 68,357,000 $480,000
Foxtel 65,853,000 $463,000
Source: Nielsen//NetRatings