When asked which media they could not live without, almost 33% of Australian kids aged between 6-17 years stated that they could not live without television, 20% of kids would not want to miss music in their lives. One in every 6th child in Australia considers the Internet to be the most essential medium, Nielsen//NetRatings reports. Alongside this strong dedication to traditional media, kids’ Internet usage has grown significantly, both in tenure and time spent online. 40% of all 6-8 year olds and 79% of 9-17 year olds have been online for over 2 years. For 1 in 3 Australian kids between 6-8 years old, and for 2 in 3 children between 9-17 years old, the Internet is now part of daily life. The strongest growth in daily Internet usage occurs among the younger age group in Australia’s metropolitan areas, where 41% of 6-8 year olds now use the Internet daily as compared to 35% in 2003. Kids are spending an average of 6.2 hours online per week, an increase of one hour since 2003. Among older teens aged 15-17 years, this figure jumps to fifteen hours per week.