Audience breakdown of for podcast downloaders

(as groups of internet users) February-April
2006
August 2006 May 2008
Total internet users 7% 12% 19%
Men 9% 15% 22%
Women 5% 8% 16%
Age 18-29 10% 14% 27%
Age 30-49 8% 12% 20%
Age 50-64 5% 12% 15%
Age 65+ 4% 4% 8%
High school graduate 6% 9% 15%
Some college 6% 13% 19%
College graduate or more 9% 13% 23%
Live in households earning less than $30,000 8% 12% 19%
$30,000-$49,999 8% 14% 17%
$50,000-$74,999 7% 12% 19%
$75,000 or more 7% 13% 23%
3 years or less of online experience 5% 6% 11%
4-5 years of online experience 7% 7% 13%
6+ years of online experience 8% 13% 22%
Dial-up connection at home 6% 10% 8%
Broadband connection at home 9% 14% 22%
Source: Pew Internet Project