Americans spend $14.44 bln on Easter in 2008

US consumers expect to spend $14.44 bln on Easter in 2008 – or, on average, $135.03 each (vs. $135.07 in 2007), according to BIGresearch. 79% of consumers say they will shop for Easter this year. Of those celebrating, the majority will spend the most on Easter meals ($41.09 on average).