Nielsen//NetRatings found that easier growth opportunities exist in several emerging Internet markets, including Australia, France, Hong Kong, Italy and Japan, which experienced double-digit increases in time spent online at-home. The latest global research from Nielsen//NetRatings tracks the Web usage behavior of 12 countries worldwide, which accounts for more than 70% of the world’s Internet usage. Nielsen//NetRatings found that Americans spend on average nearly 14 hours online each month, which is close to the worldwide average. Those living in Hong Kong surf the longest out of the 12 countries, averaging nearly 22 hours. On the lower end, Italians on average log eight hours online during the month.
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