Ad spending for African American consumers reached $2.3 bln
Advertising spending for African American consumers totaled $2.3 billion. Local Radio reported the greatest amount of spending on African American targeted media at $805 mln, comprising 35% of total spending, according to Nielsen Company. National magazines reported more than $600 mln in spending. Syndication TV reported $102.4 mln in ad spend for programs that have a 50% or greater composition of African American audiences, and that’s down year over year. Network TV at $193.3 mln saw a consolidation of UPN and WB into the new CW network.
|Medium||October 2006 – September 2007||Distribution|
|National Cable TV||$593.1||25.8%|