Ad awareness for prescription drugs on the Internet grew to 8% in 2004
TV ad awareness has grown to 89% of prescription drug users, up from 69% in 2003 study. During the same period, awareness of prescription drug ads declined for every other medium, with the exception of the Internet, which rose to 8% in 2004 from only 2% in 2003. Awareness of magazine ads fell to 17% from 31%. Awareness of advertising in doctors’ offices, meanwhile, decline to 11% from 17%, while word-of-mouth dropped to 3% from 7%.