Public cloud revenue will reach $500 billion in 2023

Worldwide spending on public cloud services and infrastructure will more than double over the 2019-2023 forecast period, according to IDC. With a CAGR of 22.3%, public cloud spending is forecast to grow from $229 bln in 2019 to reach nearly $500 bln in 2023.

IaaS spending, comprised of servers and storage devices, will be the fastest growing category of cloud spending with a five-year CAGR of 32%. Platform as a service (PaaS) spending will grow nearly as fast (29.9% CAGR) led by purchases of data management software, application platforms, and integration and orchestration middleware.

US advertisers spent $479.1 mln on podcast advertising in 2018

US advertisers spent $479.1 mln advertising on podcasts in 2018, up 53% from about $313.9 mln in 2017, according to PricewaterhouseCoopers LLC. Podcast advertising is expected to rise to $678.7 mln in 2019. Marketers are projected to spend about $70.83 bln on US TV advertising in 2019 and about $129.34 bln on digital advertising, according to eMarketer.

Dynamically inserted ads comprised 48.8% of podcast ads sold in 2018, up from 41.7% in 2017. 

Global industrial semiconductor revenue in 2014 totaled $40.4 bln, up from $34.3 bln in 2013

Worldwide industrial semiconductor revenues grew by 18% YTY in 2014, according to IHS Inc. Global industrial semiconductor revenue in 2014 totaled $40.4 bln, up from $34.3 bln in 2013. The YTY increase follows solid growth of 13% in 2013, a decline of 3% in 2012 and 12% growth in 2011. The strong performance achieved in 2014 represents the highest annual growth rate, since the 36% boom in 2010.

Optical Semiconductor delivered the strongest performance, thanks to the continued strength of the LED market. The highest semiconductor device absolute revenue growth from 2014 to 2019 will come from LEDs, which is expected to grow from $6.3 bln to $12.6 bln—stemming from the global general lighting LED lighting boom, with most countries banning incandescent bulbs in 2014. Discrete power transistors, thyristors, rectifier and power diodes are expected to grow from $6 bln to $7.3 bln, due to the policy shift toward energy efficiency. Microcontrollers (MCUs) are also expected to experience robust growth in the long-term, growing from $4.3 bln to $5.8 bln, because of advances in power efficiency and integration features. Out of more than 27 semiconductor segments, 26 achieved increased YTY growth in 2014. All 7 major semiconductor components grew last year, led by optical,analog integrated circuits (ICs), logic ICs, discretes, microcomponent ICs, memory ICs, and sensors and actuators. Both analog ICs and logic application-specific ICs achieved the strongest turnaround in growth, moving from relatively flat growth in 2013 to over 20% growth last year.

49.7% of Americans own smartphones

Almost half (49.7%) of US mobile subscribers now own smartphones, as of February 2012. According to Nielsen, this marks an increase of 38% YTY; in February 2011, only 36% of mobile subscribers owned smartphones. This growth is driven by increasing smartphone adoption, as more than two-thirds of those who acquired a new mobile device in the last three months chose a smartphone over a feature phone.

Overall, Android continues to lead the smartphone market in the U.S., with 48% of smartphone owners saying they owned an Android OS device. Nearly a third (32.1%) of smartphone users have an Apple iPhone, and Blackberry owners represented another 11.6% of the smartphone market. Among recent acquirers who got their smartphone within the last three months, 48% of those surveyed in February said they chose an Android and 43% bought an iPhone.

Smart connected devices generated $489 bln in 2011

The universe of smart connected devices, including PCs, media tablets, and smartphones, saw shipments of more than 916 mln units and revenues surpassing $489 bln dollars in 2011, according to IDC. Unit shipments for smart connected devices should top 1.1 bln worldwide in 2012. By 2016, IDC predicts shipments will reach 1.84 bln units, more than double the 2011 figure, as consumers and business of all shapes and sizes around the world are showing a nearly insatiable appetite for smart connected devices. This works out to a compound annual growth rate (CAGR) of 15.4% for the five-year forecast period.

Chart: Worldwide Smart Connected Device Shipments, 2010-2016 (Unit Millions)Description: This data comes from IDC’s WW Quarterly PC Tracker, WW Quarterly Mobile Phone Tracker, and WW Quarterly Media Tablet and eReader Tracker.Tags: Tracker, mobile phones, tablets, forecast, PCs, devices, consumer, IDC …Author: IDCcharts powered by iCharts