93% of Web users annoyed by pop-ups, 89% by prompts to install extra software
More than 70% of consumers are unlikely to purchase from or come back to a web site after encountering a pet peeve. What are the most frequent pet peeves in the Hostway survey? 93% of consumers say pop-up ads are annoying or extremely annoying. 89% are annoyed at the need to install extra software. 86% said dead links are annoying or extremely annoying. 84% said confusing navigation is annoying or extremely annoying. 83% express annoyance with registration log-on pages that block access to online content.