93% of marketers plan to use e-mail in their efforts, 80% plan to use search
93% of marketers use or plan on using e-mail in their marketing efforts, 80% use or plan to use search, and 73% employ or plan on employing behavioral targeting. Contextual targeting comes in at 69%, while 67% said they use or expect to use rich media e-mail or rich media display ads, Forrester said. Just over 50% use or plan to use blogs or social networks, 47% use or plan to use RSS, 43% go or have gone mobile, and 28% are doing or plan on doing in-game ads. 42% described their companies as aggressive when it comes to investing in marketing technology, while 58% did not.