9.2 bln credit card direct mail offers sent to Americans in 2006
In the credit card sector, more than 9.2 bln acquisition direct mail pieces were distributed to American consumers in 2006. Chase was the top mailer for the year, sending out more than 1.7 bln acquisition direct mail pieces. This is a 4% decline from 2005, where Chase still held the top spot. Rounding out the top five for 2006 were Capital One Bank, American Express, Citibank, and Bank of America. Capital One posted at 13% gain over 2005 in their direct mail activity, demonstrating the biggest gain of the top five. Just barely missing the top five, both HSBC and Discover are credit card direct marketers of note, increasing their direct mail acquisition activity between 2005 and 2006 by 25% and 29%, respectively.