91% of online shopers plan to purchase the same number of gifts online than in 2007

Because of the tough economic climate, 52% of consumers plan to buy fewer holiday gifts this year. The average number of gifts is projected to be down from 16+ last year to 11-15 this year. Although consumers plan to buy fewer gifts and spend less for those gifts, 72% (vs. 65% in 2007) are planning to research products online prior to purchasing. Over 91% plan to purchase the same number or somewhat more gifts online; that’s equal to last year’s levels, according to ATG.