90% of travel purchases happen 1+ weeks after search
The three-month period from December 2005 through February 2006 generated 9.8 mln travel purchases by 7.5 mln UK consumers using Web searches to help plan their trip. 85% of travel searchers reported that they completed a travel purchase either online or offline within 90 days of their initial search.
Travel site conversion
|Type of search||Number of weeks from search to purchase|