90% of travel purchases happen 1+ weeks after search

The three-month period from December 2005 through February 2006 generated 9.8 mln travel purchases by 7.5 mln UK consumers using Web searches to help plan their trip. 85% of travel searchers reported that they completed a travel purchase either online or offline within 90 days of their initial search.

Travel site conversion

Type of search Number of weeks from search to purchase
Initial Search 0 1-4 5-8
Total 10% 45% 45%
Destination-Related 5% 46% 49%
Supplier-Related 16% 47% 37%
Source: comScore