As vehicles for finding information, search engines are extremely popular among both men and women. About 90% of men and women who go online use search engines, and about 40% use them on a typical day. Men and women generally use the same kinds of search strategies, using search engines most commonly, but also starting searches on familiar, proprietary websites or following recommended links. Although men and women say equally that they find the information online that they are looking for, men are a lot more confident in themselves as searchers, Pew Internet & American Life Project says.
Men and women both use search engines heavily. 90% of online men and 91% of online women use search engines; 43% of those men and 39% of those women use them on an average day. Men and women are equally satisfied users of search engines, but men are more confident than women as searchers. Among searchers, 88% of men and 86% of women say they find the information they are looking for; 54% of men and 40% of women have self-confidence as searchers. Women feel the glut of online information more than men do. Although both men and women like having a lot of information available in their world, 24% of women feel its overload compared with 19% of men.