8.35% of ad budgets went online 2004, 17% will go into online ads in 2007

American Advertising Federation surveyed its members on budgets allocated for online advertising. The share of the budget allocated for Internet ads will more than double by 2007, the federation found.

Percentage of Media Budget Allocated to Online Ads

2001:   5.25%
2004:   8.35%
2007:  17.00%

Source: American Advertising Federation Survey of Industry Leaders on Advertising Trends