80% of online Americans visited a retail site in November 2004
128 mln consumers visited web sites in the Retail category in November, representing 80% of the US Internet population, comScore Media Metrix reports. Eight of November’s top 10 gaining categories were Retail subcategories. Jewelry, Luxury Goods & Accessories led the group, with an increase in visitation of nearly 40% compared to October and more than 13 mln visitors. Nearly 22 mln American Internet users visited toy sites, an increase of 24% compared to October and 14% compared to November 2003, according to comScore. Toys R Us led, with traffic up 68% from October to November to 9.6 mln visitors. KBToys jumped 155% to 3.2 mln visitors.