Majority of Americans are willing to sacrifice perceived reliability, luxury, performance and comfort for better gas mileage as they plan their next vehicle purchase. Perceptions exist that gas-only cars are less expensive, more luxurious, and offer better design and comfort, Ruder Finn reports. Only 6% of respondents think hybrids are luxurious and just 12% feel they are better priced. 67% of respondents said they were likely to purchase a hybrid vehicle within the next 3 years. More than 80% of respondents said they would like to sell their gas guzzlers for more fuel-efficient cars today, but 87% stated they cannot afford to do so.