79.8% of 18-24-year-olds use instant messaging, 29.6% read blogs

BIGresearch conducted a survey of new media usage among various age groups. Instant messaging and text messaging proved to be the most popular activities among young adults, while the older group of 55 and above admitted to using instant messaging and listening to Web radio among various communications channels.

New media usage by different age groups

Media 18-24 25-34 35-54 55+
Blogs 29.6% 21.7% 15.5% 11.4%
Instant Messaging 79.8% 68.3% 58.1% 43.1%
MP3/iPod 45.3% 29.9% 17.5% 6.7%
Satellite Radio 12.2% 12.5% 9.5% 5.5%
Picture Phones 30.6% 22.7% 14.1% 5.2%
Text Messaging 58.3% 46.1% 27.6% 8.3%
TiVo/DVR 17.0% 21.5% 14.6% 8.3%
Web Radio 44.4% 42.6% 33.0% 13.5%
Source: BIGresearch