The overwhelming majority of cell phone buyers make the purchase in a store – some 78% do, with 12% buying online and 9% by some other means. Among the narrower set of those who use the internet in their cell phone research, 26% bought their device online. 75% of those who bought online could have bought their phone in a store if they had wanted. 61% who bought their phone in a store could have bought online, though 30% said they could not have done that, according to Pew Internet Project. With the sizable influence online information exerts on 39% of cell phone purchasers, it is understandable that this group is more likely to buy their phones online. Some 26% of this group bought a cell phone online, although 70% still go down to the store.