78% of shoppers not buying more online because of the high cost of shipping

The #1 customer reason for not buying more online is the high cost of shipping; that’s according to 78% of those surveyed. Free shipping (95%) and sales/specials (83%) are at or near the top of the list of what influences the buying of gifts online; another is keyword search (86%). For 42% (vs. 30% in 2007), gift cards will account for 11-50% of their online holiday spending. Wish-list use has also accelerated, with 35% (vs. 25% last year) reporting that they have shopped online from someone else’s wish list three or more times, according to ATG.