76% of car buyers research the car on the Web before buying
Keynote study found that 76% of consumers who were ready to purchase a car visited a manufacturer’s Web site and 65% of consumers visit a non- manufacturer Web site. But only 53% of consumers with online connections turn to newspapers. Kelley Blue Book rates highest with consumers for satisfaction, brand recognition, and likelihood of conversion, out of a total of 10 non-manufacturer car Web sites: Autobytel.com, Automotive.com, AutoTrader.com, Cars.com, CarsDirect, Edmunds.com, Kelley Blue Book, MSN Autos, Vehix.com, and Yahoo! Autos. Cars.com was the second-highest-rated site overall, and Edmunds.com came in third.