76% of Americans bought gift cards in 2005 holiday season
According to Stored Value Systems, 80% of US consumers said they would rather receive a gift card to their favorite retailer than any other kind of gift. 76% of adults purchased gift cards in the 2005 holiday season. 91% of adults who had received holiday gift cards had redeemed them before the end of February 2006. 75% of recipients made sure they used up the card completely. 80% of people would rather get a gift card to a favorite retailer than any other kind of gift. More than 50% of respondents say that they always or often add their own money when making a purchase with a gift card. Of those purchasing holiday gift cards, 67% bought them in early December 2005. 68% of adults prefer or bought gift cards with an appropriate holiday design. 80% say that they spend more (33%) or the same amount (47%) on a gift card than they would on an alternate gift. Those who received gift cards during the 2005 holiday season were given an average of 2.6 cards, with an average value of $42.32. 91% had redeemed their gift cards before the end of February 2006.