More than 33% of shoppers on a slow-loading abandoned the site entirely, while 75% were likely not to shop on that site again. 30% of dissatisfied customers will either develop a negative perception of the company or tell their friends and family about the experience, Akamai says. Roughly half of ‘mature’ online shoppers (those with 2+ years tenure shopping online or that spend more than $1,500 annually) identify page loading time as one of their top priorities for online sites. 46% of online shoppers insist on a rapid checkout process, with 55% of shoppers spending $1,500 or more demanding the same. 65% indicated they are likely to return to a site that is easy to navigate, particularly during the registration, log-in and checkout processes.