LCD will have almost 75% of the market in 2011, with plasma fading to less than 15%, In-Stat reports. US consumers exhibited reduced interest in HD TVs. Respondents most interested in HD TVs, for instance, fell from 17% in 2006 to 13% in 2007, while those least interested increased 12% in 2007 to 65%. International respondents, however, exhibited more interest in HDTVs. Consumers in France and South Korea, in particular, demonstrated strong levels of interest (44 % and 40% high-interest respectively). Global DTV unit shipments are expected to grow from 68 mln units in 2006 to over 144 mln by 2011. Total revenue is expected to grow from $71 bln in 2006 to $76.7 bln in 2011; pricing pressures are expected to hamper revenue growth.