75% of Brits and Japanese show strong interest in IPTV

Consumers in general exhibited varied levels of interest in targeted television services specific to enhanced communications, personalization, interactivity, and TV-to-PC convergence. Spain has nearly 80% of its population showing keen interest in adopting advanced TV services, especially those related to interactive features such as personalized recommendations and voting abilities. In both the United Kingdom and Japan, 75% of the people show a strong inclination toward advanced TV services, Parks Associates says.