74% of men and women research online before buying
According to BIGResearch survey, 74% of men and 74% of women regularly or occasionally said they research one or more products online before purchasing in a store. For men, 79.8% said they research electronics before buying in-store, making it the top category. For women, 70.8% research travel online before, making it the top category. Housing has the youngest average age, 40.3 years, for those who research online. Travel has the oldest average age of online researchers at 44.1 years.