72% would buy a media hub, only 41% know how to use them
Exactly 72% of US adults ages 18 and older display some level of interest in a product that would connect their home entertainment system to the Internet, reports Ipsos-Insight. The researchers decided to skip the industry terms media hubs and media centers sticking to their own “digital den” definition. So 49% are somewhat interested, while 32% are very interested. As for the familiarity, 31% are somewhat familiar and 5% of US adults are very familiar.