72% of US small businesses have a Web site

Interland surveyed 780 US small businesses with 500 (or fewer) employees, and found that 72% have a business Web site. 33% of US small businesses were into business services, 20% were into personal services, 19% – retail, 17% – non-profit and 11% – manufacturing. 78% of respondents said their company was healthier – had a competitive advantage or stronger economic footing – because of their Web site. 76% also identified their Web site as a tool that helps generate business leads. 57% of those with Web sites said they generate monthly revenue through online purchases or offline purchases that were influenced by their Web site. 53% of small businesses with Web sites say the role it plays in the business is primarily to provide company credibility. 54% measure Web site success by customer and prospect comments, followed by site traffic (48%).

14% rely heavily on the website to make sales goals. 19% say it is a tool that helps up lower costs. 15% declare it is most powerful marketing tool they have is the website. 53% feel the Web site provides our company credibility. 29% say the website provides a critical building block for developing products/services. 23% are unsure that it provides any significant value.