71% of Internet users stick to search engine they like
Search providers have the highest visitor retention rates, Nielsen//NetRatings says, with an average of 71% of June 2007 visitors at home returning in July 2007 among the three leading search players. Google Search led with a retention rate of 79%, followed by Yahoo! Search at 69% and MSN/Windows Live Search with 65%. Visitor retention rates were slightly higher among the work audience, with an average of 76% among the three leading search providers.