68% of Internet users use Web for fashion trend information
50% of Internet users surveyed by Yahoo! and North American Testing Organization reported using search to find clothing, accessories, shoes and jewelry, saying they turn to search more than television ads and fashion web sites when researching such products. 68% reported using the web to access information on fashion trends and as a way to learn about unfamiliar labels. Half of those surveyed said they planned to use search the next time they need to look for information on clothes or accessories. 61% of the teens said they used Yahoo! search to access fashion information online.