The interactive nature of social networking sites keeps visitors coming back. MySpace enjoyed the highest retention rate among the group, with 67% of all March 2006 at-home visitors returning in April 2006. MSN Groups and Facebook also benefited from a loyal following, with 58 and 52% of visitors returning month over month, respectively. Xanga.com and MSN Spaces rounded out the top five sites ranked by retention rate, with 49 and 47%, respectively.
|Retention rates among social networks|