64% of women and 60% of men shop online

59% of women agreed with the statement “Women are much more tech savvy than they give themselves credit for.” Among the men, just 38% agreed. 35% of women agreed that “most of the time people rely on me for technology help,” vs. 54% of men.

Popular online activities among women and men
Activity Women Men
Shop online 64 60
Edit digital photos 53 48
Access health services 35 22
Listen to music 60 72
Stream multimedia 45 69
Watch DVDs 35 54
Access porn 6 38
Source: Oxygen