61% of kids play a game every single day, JuniorSenior Research says. 39% of the children polled said they were happy to pay a high price for games they especially wanted, and said they had saved up to buy a particular game. 92% of kids have seen game-related ads. 63% saw gaming ads on TV. 15% of the children saw ads for games on the internet. 11% saw gaming ads in magazines.