61% of broadband Internet users either watch or download online video content at least once a week, according to Horowitz Associates. 86% do so on a monthly basis, compared to 45% and 71%, respectively, in the 2006 study. 70% of Internet users who watch TV online say do so because they missed the episode on TV. 18% of these respondents say they watch TV shows online to watch them again after having watched them on TV. 20% watch TV shows online just when they happen to find them or when someone else tells them about them. 13% of Internet users who watch TV shows online say they watch them directly online, and not on regular TV.