59% of online Hispanics use instant messaging, 55% listen to music online
US Hispanics go online at home an average of 9.2 hours a week, compared with 8.5 hours for the general online population, according to AOL survey. 70% now view the Internet as the best source for comparing prices, making it the most powerful information medium for influencing online Hispanics throughout the purchase decision process. 56% of Hispanics online are between the ages of 18 to 34 vs 34% for the general online population. They use the Internet far more frequently than the general online population to listen to music (55% vs 41%), download music files (37% vs 25%), use instant messaging (59% vs 48%).