59% of gift card owners spend more than gift card value when visiting the store

Among the gift cards fully redeemed by the end of January 2006, 59% were redeemed on purchases that exceeded the value of the card itself. The amount spent over the issued face value of the gift card was $26. By the end of Jan 2006 69% of mass merchant gift cards, 58% of toy specialty gift cards, 52% of apparel specialty gift cards, 50% of beauty specialty gift cards and 48% of department store gift cards were redeemed, NPD Group says.