59% of digital TV sibscribers will have interactive platforms by 2009

Kagan Research projects that 69 mln (59%) of digital subscribers will be equipped with interactive platforms by 2009, accounting for more than half the TV households in the US. Interactivity is expected to expand either through growth of the installed base of set-top boxes or via functionality integrated into digital television sets. Total revenue for electronic transactions conducted via games, television or t-commerce and interactive advertising will reach $2.4 bln by the year 2009.