58% of SMBs rate Google ads effective, 32% say their Yahoo! ads are effective
Small and mid-size companies (but not large ones) rate Google’s keyword search offering as superior to Yahoo!’s according to the Outsell study. 58% of small and mid-size companies rate Google ads effective, compared to only 32% rating Yahoo effective. But large companies see no such difference, with 63% rating Google effective and a nearly identical 62% rating Yahoo keyword search effective.