58% of Google users and 71% of Yahoo! users use other search engines
According to Nielsen//NetRatings MegaView Search, 58% of Google searchers also visited at least one of the other top two search engines, MSN Search and Yahoo! Search, showing that even though Google’s market share is dominant today, there is significant opportunity for its competitors to grow their share. The use of multiple search engines is not limited to Google’s searchers. Nearly 71% of those who searched at Yahoo! also visited at least one of the other top two search engines, and 70% of those who searched at MSN also tried their luck at one or both of the other two.
engines and searchers who use other search engines
|Search engine||Unique searchers, 000||Unique searchers
who used other
search engine, 000
|% of searchers using
other search engines