58% of Americans would be happy to receive a gift card for holidays
58% of respondents to a DiscoverCard survey said they would be “thrilled” to receive a gift card because they could buy what they want, and another 26% said they would be “touched” by the giver’s thoughtfulness. Only 9% of respondents would be disappointed to receive a gift card because they feel they are impersonal, indicating that respondents overwhelmingly feel that gift cards are a thoughtful gift. 76% of respondents will consider giving a gift card because it ensures the recipient will ultimately get what he or she truly wants. Among the other leading reasons why gift givers will consider gift cards in 2006, 65% said they were easy and convenient for both the giver and the receiver, while 64% favor them because they provide the recipient with multiple purchasing options.