57% of gifts bought online are purchased for a significant other

57% of giffts bought online are bought for spouses or significant others, Nielsen//NetRatings found. This was followed by children and siblings.

Recipients of gifts purchased online
Spouse, partner 57%
Children 55%
Sibling 29%
Mother 28%
Friends 27%
Dad 22%
Miscellaneous family 17%
Pets 6%
Source: Nielsen//NetRatings