56% of Moms self-protect from spam by reading From and Subject lines
A survey by EmailLabs and Lucid Marketing says that <a href="http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=050613" title="56% of mothers determine which emails to open based on both From: and Subject: line”>56% of mothers determine which emails to open based on both From: and Subject: line. 40% of Moms with one child were less likely to find value in newsletters, while Moms with multiple children are 50% more likely to find their newsletters very valuable. 1% of Moms sign up for newsletters to receive information that is relevant to them. When browsing online retail sites 39% of Moms subscribe only if their email address is requested as part of the purchase or registration process. 48% of respondents want an offer for an actual dollar amount compared to a percentage savings. Product pricing and photos were instrumental in prompting Moms to click through with 62% and 61%, respectively. Moms with one child are 40% more likely to ignore all online retailers subscription offers, while Moms with multiple children are 37% more likely to subscribe. Working Moms are 71% more likely to want daily newsletters, but, full-time Moms are 106% more likely to check their emails throughout the whole week.