557 mln hours spent in June 2005 on content sites
Internet users spent 557 mln hours in June 2005 visiting content sites, up from 536.4 mln hours in May 2005 and 500.8 mln in June 2004. Time spent at content sites represented 36.9% of all online time in June 2005, according to Online Publishers Association, which uses Nielsen//NetRatings data. Of the categories posting declines, search engines showed the bigger loss, with consumers spending just 4.3% of all online time, or 65.4 mln hours, on search. In May 2005 time spent at search engines amounted to 4.7% of all online time, or 69.9 mln hours. In June 2004, search represented 4.4% of online time, which came to 60.5 mln hours.