55% of retailers implemented richer imagery, 47% implemented zoom tools
Among online merchandising tools now in use among retailers, 55% told Forrester Research they had implemented technology to bring richer imagery to their sites, 47% use zoom, and 42% use swatching technology. A total of 41% use buying guides on their site, while 33% use A/B design testing. Customer ratings and reviews were cited by 26%, live chat by 26%, streaming video by 22% and personalized recommendations were used by 16% of the retailers. Gift registries and wish lists were cited by only 15% of retailers surveyed; 9% use 3-D rotation technology, and only 6% used virtual model technology.