55 mln satellite radios by 2010
JupiterResearch forecasts that the US digital satellite radio market will grow from an installed base of 12 mln units in 2005 to 55 mln units in 2010. 66% of sales in 2005 will be transportable devices comprising both plug & play and handheld units. This trend will continue though to 2010, which will see 60% of sales coming from transportable devices. In-car device sales will grow from 2.5 mln units sold in 2005 to 6.9 mln units in 2010.