54% of small Web retailers buy search engine optimization services

According to Interland survey published by InternetNews, 76% of SMBs said they receive plenty of leads from their Web sites. 57% said they made money either directly or via offline purchases influenced by their Web sites. 82% of companies surveyed reported that they generate monthly revenue via their Web site. 54% said they deploy search engine optimization, 27% use online coupons. 20% indicated they use pay-per-click, 19% use blogs, 11% use podcasting and 10% use RSS for generating sales.