54% of Internet users use search engines daily
iProspect and JupiterResearch report that 57% of Internet users agree that performing online searches has become more important to their Internet experience over the last year. 72% of Internet users 18-24 consider Internet search important. 54% of Internet users conduct daily Internet searches – 32% of users conduct multiple searches a day, while 22% search at least once every day. 67% of online search users are driven to search as a result of some offline channel.