53.6% of Google users are male, 50.2% of Yahoo! Search users are female
Google has most of the male Interner users, but Yahoo! has a higher proportion of searchers between the ages of 18-34 than Google, MSN, or Ask Jeeves, according to a Hitwise study published in MediaPost. Google users were 53.6% male, while Ask Jeeves users were 58.7% female. Yahoo! and MSN searchers were predominantly women, who accounted for 50.2% of Yahoo! Search users and 53.7% of MSN Search users. MSN Search had the highest proportion of users older than 55, while Ask Jeeves appealed to those between the ages of 18-24 and to those between 35-54 years old. Google also had the most visitors with household incomes greater than $100,000.