52% of US TV watchers would switch paid TV services if they could get a better price
According to the JupiterResearch report, following cheaper prices, the option of a la carte channel selection proved the second strongest motivator for switching pay TV services, attracting 46% of consumers. There is little interest in high definition programming; only 6% of consumers prioritized this feature. And only 3% of consumers are attracted to a greater selection of VoD services. 52% of consumers would switch pay TV services if they could get a better price for the same channel selection.